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Brand Overview


Mannington Adura® Flooring | Appleton, WI
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Mannington Adura® Flooring 


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Adura is the next generation of luxury vinyl, and the fastest growing category in the flooring business. Why? Adura provides the look and elegance of wood, tile, or stone without the worry! Available in a variety of shapes, sizes, textures, and installation options, Adura delivers award-winning fashion to your home. With proprietary technology, Adura is engineered to look and feel like the real thing, easy to maintain, and is backed up by a limited lifetime residential/6 year light commercial warranty.  

Shaw Resilient Flooring | Appleton, WI
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Shaw Resilient Flooring 


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Resilient Flooring - Exceptionally durable and easy to clean. 

NAFCO Luxury Tile | Appleton, WI
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NAFCO Luxury Tile 


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Tarkett was founded over 130 years ago and is now the largest resilient manufacturer in the world with over 28 production centers in more than 100 countries. In North America, Tarkett owns and operates nine manufacturing units that support a distribution network extending across the United States and Canada. Its comprehensive product lines are renowned in the industry for their high quality, diversity and innovation. 

Armstrong Luxury Vinyl Floors | Appleton, WI
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Armstrong Luxury Vinyl Floors 


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The luxury vinyl flooring category includes Armstrong Alterna and Luxe products. These two product collections reflect the look of real hardwood, ceramic, and stone in a durable, affordable luxury vinyl material. 

Congoleum® DuraCeramic | Appleton, WI
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Congoleum® DuraCeramic 


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New DuraCeramic is warmer to the touch, more comfortable underfoot,  

Johnsonite® Commerical Flooring | Appleton, WI
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Johnsonite® Commerical Flooring 


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WELCOME TO THE WORLD'S MOST INTEGRATED flooring system. Now it's easy to make choices that balance function and aesthetics. Short-term cost with long-term investment. Safety with efficiency. Sustainability with performance. Our mission is to integrate design and life-safety into flooring and stairwell solutions to create more productive, safer spaces that are aesthetically pleasing and add to our customers’ economic success. 

Alterna™ Luxury Vinyl by Armstrong | Appleton, WI
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Alterna™ Luxury Vinyl by Armstrong 


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Alterna luxury vinyl tile offers the timeless elegance of slate, marble, and travertine in a floor that’s easy to live with. While Alterna may look like stone, it feels warm and comfortable to your feet, and absorbs sound for a quieter home. Our new collection of urban-inspired designs features weathered metal, concrete-infused motifs, and linen and timber textures. 

EarthWerks™ Vinyl Flooring | Appleton, WI
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EarthWerks™ Vinyl Flooring 


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Strength, performance, luxury and style are built into all of the flooring products you will find under the EarthWerks™ brand name 

Evoke® Luxury Vinyl Floors | Appleton, WI
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Evoke® Luxury Vinyl Floors 


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Evoke Luxury Vinyl is true, genuine 100% vinyl – not a composite or hybrid product like many others on the market. It offers three installation options, value priced and premium product choices, and dozens of beautiful wood-themed colors and textures.